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WHAT IS THE FAIRPLAY PROGRAM?

The FairPlay Program is a 'good faith' and 'value-based' marketing model that gives start-up companies and fledgling brands an opportunity to reach their full potential without the heavy financial commitment of fixed retainers.

HOW IT WORKS

Companies enrolled in the FairPlay Program benefit from full-service agency support similar to that of standard retainer-based clients. The big difference being that FairPlay Program clients' payment terms are based purely on 'good faith'! A detailed campaign plan is followed with a monthly activity report being generated that details all items completed and results achieved. FairPlay Program clients are then free to make a 'fair' payment based on the overall value theyhave received - keeping them 100% in control of expenditure at all times!

WHO IS ELIGIBLE?

The FairPlay Program is open to organizations from all sectors. Companies are evaluated on a case-by-case basis, taking into account overall size, revenue, product/service type and USP.